Melissa Almonor Consulting Services encompasses
the Marketing areas of:
Events, Sales, Promotions, Public Relations,
Digital & Social Media Management
Marketing is the activity of letting your customers know who you are, and what your company offers. Creating a Marketing plan to develop a Promotional Strategy helps a business identify who its target audience is, and how to set attainable goals.
Basically, Marketing=Increased Sales $$$
Melissa Almonor is a New York City based business consultant, strategizing & analyzing business concepts in the areas of Marketing, Sales, Retail and Customer Service.
Melissa Almonor
Born and raised in New York City Melissa is a Business Consultant specializing in Marketing, and Public Relations. She has over 10 plus years experience in corporate retail sales, marketing, hospitality, entertainment, and event management industries. She works with a wide range of clients from small businesses to large corporations in various capacities. Currently Melissa is working with Ponty Bistro & Renaissance Harlem as their Marketing, PR & Events Manager. She also serves as an Executive Board Member on the Harlem Tourism Board since 2019.
Melissa has worked on promotional campaigns with companies such as American Express, Bad Boy Records, Hellman’s, Diet Pepsi, and Coca-Cola to name a few. She has also worked in managerial capacities with Retail Companies & Restaurant Brands such as Starbucks, Payless Shoes, Shrine Music Bar, and La Palapa Restaurant. She has managed high profile brands, along with multi-million dollar stores, and restaurants. She has won numerous top-sales awards, and a personal recognition from former Starbucks CEO Howard Schultz for exemplary management and store performance.
Melissa a skilled professional who formulates strategies through careful analysis of your business structure, and needs. Melissa understands what motivates consumers, how-to implement a plan of action, and management systems to improve sales and customer relations.
Melissa can help your business engage with customers through various marketing channels, improving your business opportunities by retaining existing customers, and attracting new ones.
See below of some examples of her work.
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A great marketing consultant can quickly see weak spots you might have missed, in order to help you find solutions before you even realize there is problem. Consultants like myself can help you understand the market environment in order to guide you and provide you with sound advice. Being frugal with your marketing efforts, which is the foundation of your business strategy, is a recipe for disaster. Have you ever heard of the saying “You get what you pay for?”
I can provide a Strategic Marketing Plan, or an Overall Actionable Plan“roadmap” to guide your in-house marketing efforts.
Pricing for consultations are:
$150 for an hour consultation and marketing proposal.
Daily Consultation Rates
$50 an hour / minimum 4 hours a day
In a Strategic Marketing Plan I cover issues such as identifying the right customers, streamlining your product plans, developing competitive strategies, customer research, and competitive analysis. I will also examine things like your sales process, your business strategy, marketing assessment, brand audit, customer information, customer relationships, and technical capabilities.
This may take several weeks or a few months as it involves me being actively involved in many aspects of your business.
Prices range from $2,500-$5,000+ monthly depending on the size of your company and the amount of work involved.
A retainer fee also applies for the amount of one month of monthly charges
Photography & Videography services are extra and priced separately based on client need.
If you are looking for something simpler, an immediate overall actionable marketing plan might be the way to go. I can develop strategies for promoting an upcoming event, launching a new service offering, press releases, blogs, vlogs, branding, and social media strategy. This is less of a formal plan but more of a project plan with budget, timelines, and deliverables.
Prices range from $1,500-$3,500+ monthly for these type of plans including implementation.
A retainer fee also applies for the amount of one month of monthly charges.
Photography & Videography services are extra and priced separately based on client need.
Social Media Strategy
How can a company monetize their social media efforts? Where are you investing on social media? What kind of return on investment (ROI) are you looking for? I can work with you to answer these questions and develop a plan that includes driving traffic, generating leads, nurturing and converting prospects.
Social media posting across multiple channels like FaceBook, Instagram, Twitter, LinkedIn, and Pinterest
Blog creation
Articles
Fan Engagement and Likes
Brand Management-Monitoring customer reviews and concerns
The cost starts at $1500 monthly and up. A retainer fee also applies for the amount of one month of monthly charges.
Photography & Videography services are extra and priced separately based on client need.
In-House hospitality training seminars
I can teach on-site training sessions for you and your staff in areas such as:
Hospitality
Operations
Business Etiquette-Creating a Professional image
Networking 101
Resume & Cover letter Writing
Team Building
Customer Service-How to keep and win over new customers
Dealing with Conflict & Customer Complaints
Suggestive Selling (Up-selling)
Reading Customers, Body language & Personal Presentation
Visual Presentation-How to forge an enduring retail/restaurant experience…. and much more.
I can tailor a specific course(s) to your needs and these sessions can be set up in-house for one day, across several days or as a webinar.
Prices vary but sessions start at $699
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